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January 18, 2008 |
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When Jennifer Stark and Maureen McNamara decided to make their small Amici's Pizza in Berkley a more environmentally friendly restaurant, they expected the process to be fairly simple. They could recycle their cardboard, glass, plastic and metal. They'd get rid of Styrofoam cups and containers. They'd buy napkins made from recycled paper. There were lots of little things they could do to make a difference.
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Fabri-Kal: Cradle to Cradle |
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December 21, 2007 |
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Green has become a buzzword for companies in nearly every industry, but Fabri-Kal Corp. is one that is really investing in new, green technology. The plastic ware company's Greenware drink cup line is in its third year and accounts for roughly 10 percent of its volume, says Vice President of Marketing John Kittredge.
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Green Business: Green Talks |
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October 21, 2007 |
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In their book, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value and Build Competitive Advantage (Yale University Press), Daniel C. Esty and Andrew S. Winston cite the trials and tribulations of BP and other big-name corporations to explain the advantages of having a eco-friendly outlook on business policies and practices. The authors believe that all companies, no matter their size or industry, can benefit from these tips as the “green wave” transitions from corporate buzzword to the everyday norm.
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Study: Gen Y Shoppers Drawn To Greener Marketers |
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September 21, 2007 |
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It’s not news that retailers are knocking themselves out to appear as green as possible to shoppers but a recent poll from Maritz Research indicates that retailers will have to keep that environmental buzz going if they hope to woo Generation Y shoppers. Poll findings indicate that environmental messaging has a major impact on customer loyalty in this key demographic, with 50% of respondents saying it influences their shopping behavior.
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Guide to Green, Eco-Friendly Restaurants |
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July 02, 2007 |
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No longer a term of environmentalists, going "Green" is a widely understood concept, and it seems hordes of companies are boasting eco-friendly practices these days – from simple recycling to more dramatic measures like installing solar-energy panels. It doesn't appear to be a fad, either... Fabri-Kal is doing its part to help restaurants go green with its Greenware line of cold drink cups and lids.
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Green Products Take Center Stage at NRA Show |
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May 22, 2007 |
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Restaurant operators realize green products might equate to more green bills in the bank. At the National Restaurant Association Restaurant Hotel-Motel many of the attendees are searching for ways to economically improve the environment. |
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Additional Unique Tales from the NRA Show |
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May 22, 2007 |
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During the 2007 National Restaurant Association Restaurant Hotel-Motel Show May 19-22, I floated the showroom floor with my Nikon D200 and red Mead notepad, searching for interesting sources to meet my two-story-a-day quota. I ran into a lot of people and took more than 250 photos. Here are just a few interesting anecdotes I found during my McCormick Center journeys. |
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